Primal Cabinet Painting vs WePaintCabinets — Honest Comparison
We get asked all the time how we compare to WePaintCabinets — the other major Windsor cabinet painting company that currently ranks #1 on Google for “Cabinet Painting Windsor.” Here is the honest side-by-side, written by Primal’s owner. No trash-talking, just facts.
Side-by-side comparison
| Spec | Primal Cabinet Painting | WePaintCabinets |
|---|---|---|
| Topcoat | Italian Renner 2K polyurethane (water-based) | Not publicly specified on site |
| Application | HVLP spray (doors in shop, boxes on-site behind sealed barrier) | Spray (per company materials) |
| Turnaround | 5 working days | Standard 1-2 week range |
| Pricing | Flat-rate, written on-site | Quote-based |
| Owner on the job | Yes — Osama personally sprays every kitchen | Larger team-based operation |
| Service area | Windsor-Essex + Chatham-Kent | Windsor + London Ontario |
| Years in business | Newer brand, owner has 5 years cabinet refinishing experience | Established (2019+ domain) |
| One job at a time | Yes — never juggling multiple kitchens | Multi-crew operation |
When WePaintCabinets is probably the better fit
- You’re in London Ontario or area— Primal doesn’t cover London; WePaintCabinets does.
- You want the most-established brand — WePaintCabinets has been online longer and has a broader review history.
- You don’t mind a longer turnaround— if 1-2 weeks instead of 5 days isn’t a deal-breaker.
When Primal is the right fit
- You want the European factory-grade coating system — Italian Renner 2K is what the real European cabinet manufacturers spray on factory-new cabinetry.
- You want the kitchen back in 5 days — our entire process is built around that turnaround.
- You want the owner physically on your job — Osama sprays every kitchen, no subcontractor handoff.
- You want flat-rate written pricing — no per-door upcharges, no surprise change orders.
- You’re in Amherstburg, LaSalle, Tecumseh, Kingsville, Leamington, or Chatham — full Windsor-Essex + Chatham-Kent coverage.
Get both quotes — here’s what to compare
We genuinely encourage homeowners to get quotes from both us and WePaintCabinets (and any other Windsor refinisher they’re considering). When you do, ask each company:
- What specific topcoat brand and chemistry do you spray? (look for “2K” or “polyurethane,” not “cabinet enamel”)
- How many days from start to finish?
- Is the quote flat-rate or per-door / per-square-foot?
- Will the owner be on the job, or a crew?
- Where do the doors get sprayed — your home, or their shop?
If our answers don’t win on those five questions for your specific situation, hire someone else. We’d rather you get the right kitchen than the wrong refinisher.
FAQ
Are WePaintCabinets and Primal Cabinet Painting the same company?
No. They are two separate Windsor-Essex cabinet painting companies. WePaintCabinets has been operating longer and shows on Google around #1 for 'Cabinet Painting Windsor.' Primal Cabinet Painting is owner-operated by Osama Al-Eisawy, uses Italian Renner industrial coatings, and runs a 5-day onsite process.
What is the main difference between Primal and WePaintCabinets?
Coating system and process. Primal uses Italian Renner 2K water-based polyurethane (the same chemistry European cabinet manufacturers use on factory-new cabinetry) and a 5-day onsite spray process where doors go to our shop. WePaintCabinets is a more established brand with a wider Windsor + London Ontario footprint.
Which is better for a Windsor cabinet refinish?
Different strengths. WePaintCabinets has the longer track record and broader geographic coverage (Windsor + London). Primal has the newer, more specialized coating system, the faster 5-day turnaround, and the owner-on-every-job model. For a homeowner who wants the European factory-grade finish and direct-to-owner communication, Primal is the closer fit.
Can I get a quote from both companies?
Yes — and we recommend it. Compare the spec sheets side by side. Look for: (1) is the topcoat actually a 2K polyurethane or hardware-store latex? (2) is it spray-applied or brush/roll? (3) flat-rate or per-door pricing? (4) does the owner spray the job, or a subcontractor? Whichever quote answers all four favourably wins.
Get the Primal quote alongside theirs
Free, written, flat-rate quote within the hour. Compare apples to apples.